Cross-Cultural Communication Competency

Spitzberg and Cupach (1984) define communication competency as the ability to achieve your goals while you fulfill relational and situational expectations (as cited in Cupach & Canary, 1997). Spitzberg and Cupach contend that communication competency is primarily comprised of two dimensions, appropriateness (meeting social expectations and social rules) and effectiveness (achieving one’s goals).

Understanding the individual’s role in cross-cultural communication has gained the attention of several researchers (Gudykunst, 1998; Ting-Toomey, 1988).Gudykunst as well as others (Klopf, 2001; Ting-Toomey, 1988) have given us a framework for examining the role that general cultural dimensions play in the communication process.

Gudykunst, in his 1998 book titled Bridging Differences: Effective Intergroup Communication, concludes that “culture influences our communication and our communication influences our cultures”

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